In a saturated cosmetic industry, many brands rely on fleeting trends. Lunaria needed an identity that:

Stands out as premium and timeless
Builds trust and exclusivity
Reflects a celestial, radiant essence

Shaping a Premium Brand for a New Era of Beauty

Lunaria is a premium cosmetic brand inspired by elegance, timeless beauty, and the luminous qualities of the moon. The goal was to create a visual identity that feels refined, minimal, and instantly recognizable in a crowded beauty market.

The solution

We designed a bold yet minimal wordmark, paired with a refined star symbol that reflects both luxury and luminosity.
The geometric letterforms balance modernity with elegance, while the star detail adds a unique signature that enhances memorability.

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